Branding6 min read
How to brief a brand designer (and actually get what you want)
The questions to answer before you talk to anyone. Most projects go wrong because the brief was wrong — not the designer.
ResourcesLearn how to build,
Learn how to build,
launch, and grow.
Guides, checklists, and tools from the Cosmonus team — written for founders, product teams, and anyone building something worth using.
Guides
Practical reading — no fluff.
Web8 min read
Why your website isn't converting — and what to fix first
A framework for diagnosing conversion problems without guessing. Start here before redesigning anything.
AI10 min read
A plain-language guide to RAG, fine-tuning, and prompt engineering
What each technique actually does, when to use it, and what goes wrong when you pick the wrong one.
Product7 min read
Scoping your v1: the discipline that separates shipped from stalled
How to define the smallest version of your product that's genuinely useful — and how to defend that scope when everyone wants to add more.
SEO9 min read
Technical SEO in plain English: what to fix and in what order
A prioritised checklist for teams who want to improve organic traffic without hiring an agency yet.
Mobile5 min read
Native vs cross-platform: how to make the right call for your app
The decision framework we use with every mobile client. No dogma — just the trade-offs you need to understand.
Checklists
Download and use on your next project.
Website launch checklist
Everything to verify before going live — performance, SEO, analytics, redirects, and accessibility.
Brand handoff checklist
What to ask your designer to deliver. File formats, guidelines, font licences — the full list.
Product scope checklist
Questions to answer before you start building. Prevents scope creep and six-month delays.
AI project audit checklist
Map your workflows before you automate anything. Identifies where AI adds real leverage.
Tools we recommend
The stack we actually use and trust.
These aren't affiliate links — they're the tools we reach for on our own projects. All have generous free tiers to get started.
FigmaDesign
Industry-standard design and prototyping tool. Free tier is genuinely useful.
VercelHosting
The fastest way to deploy a Next.js project. Zero-config deployments with global edge network.
AWSInfrastructure
Cloud infrastructure for scalable backends, storage, and compute. The industry standard for serious deployments.
SupabaseBackend
Open-source Firebase alternative — database, auth, and storage with a generous free tier.
Google AnalyticsAnalytics
The baseline for understanding traffic, acquisition, and user behaviour on any web property.
HeatmapsAnalytics
Visual overlays showing exactly where users click, scroll, and drop off — essential for conversion work.
Anthropic ClaudeAI
The model we use for AI features. Strong at reasoning, instruction-following, and long context.
LangChainAI
Framework for building LLM-powered applications — chains, agents, RAG pipelines, and tool use.
RailwayInfrastructure
Simple, fast infrastructure for deploying backends and databases without DevOps overhead.
Pencil & PaperDesign
Still the fastest way to think through a layout, flow, or idea. No app beats it for the first five minutes.
Glossary