Know what's actually working.
Analytics setup, custom dashboards, and funnel analysis that give you actionable insight — not just more charts to ignore.
Most businesses have data. Almost none of it is being used to make better decisions.
The typical analytics setup is broken in ways no one has noticed. Events fire twice, conversion goals track the wrong actions, attribution is all over the place, and the dashboards that exist show last month's traffic numbers to people who can't act on them. Everyone has access to analytics. Almost nobody has analytics that actually informs decisions.
The problem is usually not the tool — it's that the tracking was set up by someone whose job was to install it, not to make sure it answered the questions that matter. We start every engagement by establishing what decisions you need data to make, then build the tracking infrastructure backward from there. This sounds obvious, and yet almost nobody does it.
The output of good analytics isn't a dashboard. It's clarity: knowing which acquisition channel is actually profitable, which page in your funnel is costing you the most customers, which user behaviours predict whether someone will churn. That clarity is worth more than any amount of chart-watching.
From raw events to decisions you can act on.
Analytics setup & configuration
GA4, Mixpanel, PostHog, or your tool of choice — configured properly from the start, not just installed and left at defaults. Bad configuration produces bad data.
Conversion tracking
Every meaningful user action tracked with precision — form submissions, purchases, signups, feature usage. If it matters to your business, we track it.
Custom dashboards
Dashboards built around the questions you actually need answered, not out-of-the-box views that show you everything and help you understand nothing.
Funnel analysis
See exactly where in your conversion funnel users drop off — and get hypotheses about why, not just the numbers.
A/B testing infrastructure
The technical foundation for running controlled experiments systematically, so you can test assumptions instead of debating them in meetings.
Ongoing reporting
Regular reports that tell you what changed, what caused it, and what action to take — not just charts that confirm your existing beliefs.
Data that earns its keep.
Analytics audit & rebuild
Conversion funnel analysis
Custom reporting dashboard
Questions first, data second.
Questions audit
Before touching any tracking, we establish what decisions you need data to make. Bad analytics setups answer questions no one asked while leaving the important ones unanswered.
Data audit
We audit your existing tracking for accuracy, gaps, and conflicts. Most analytics setups have at least one category of data that's broken — we find it before you make a decision based on it.
Tracking implementation
Events, goals, and funnels implemented correctly across every surface — web, mobile, and backend events. Tagged and documented so the next person can understand it.
Dashboard build
Custom dashboards and reports built around your key questions. We present data at the right level of granularity — not so much detail that it paralyses, not so little that it misleads.
Review & iterate
Analytics setups drift over time as products and processes change. We review quarterly, flag tracking gaps, and update as your business evolves — not just at setup.